Creativity and innovation workshop through applied improvisation
facilitated by Bogdan Grigore · founder & lead facilitator Improvizatie.ro
The first rule of improvisation: you accept the idea and build on it. We practise deferring judgement, "yes, and..." in brainstorming and the courage to propose "bad" ideas, from which, statistically, the brilliant ones emerge. Facilitated by Bogdan Grigore, since 2008.
Who it is for
- Product teams that block ideas in the brainstorming phase, before they get to test them.
- Marketing teams that want more campaign angles, not just the first obvious idea.
- Innovation or R&D teams working on problems with no clear solution in advance.
- Managers who notice that in meetings the same 2-3 people always propose ideas.
- Technical teams that want a better "what next" reflex when solving unexpected problems.
- Companies that run frequent design thinking sessions, but feel the ideas come out predictable.
What actually happens
- Problem + Object (10 minutes): trains creative thinking with limited resources. In pairs, each person invents a problem and an object with no connection to it; the partner must find a creative solution using that object.
- Switch in Two (10 minutes): trains presence and collaboration in building ideas. Two participants build a story together, taking over from each other on the facilitator's signal, more and more frequently as the exercise progresses.
- One Word Story (10 minutes): trains letting go of control over your own idea. The group builds a story together, one word per person in turn; no one can know or plan where the story will end up.
What a session looks like
| Duration | No. of participants | Space required | Online or in person | What you get afterwards |
|---|---|---|---|---|
| 2 hours (standard format); for large teams, sessions are combined | from a small team (4-8) to the whole department (up to 12, the reference group) | a room clear of furniture, where people can move around | both, at the same price | professional photos + debrief on the team's actual meeting dynamics |
Price details and subscription structure on the pricing page.
What it is NOT
- It is not a course on brainstorming techniques on slides, it is behavioural training through play.
- It is not comedy theatre, no one is judged on how funny an idea is.
- It does not guarantee brilliant ideas immediately, it trains the reflex that gives good ideas a chance to appear.
- It does not replace the company's design thinking or innovation process, it works on the behaviour behind it.
Frequently asked questions
How many people should be in a brainstorming session?
Groups of 4-8 people generate more good ideas than large groups, where usually only 2-3 people speak. In the workshop we work exactly on the reflexes that make the difference, regardless of the actual team size.
Should the boss be in the room for a brainstorming session?
It depends on the team culture: the presence of a boss increases the fear of proposing "bad" ideas. If they stay, the exercises explicitly train reducing that fear, not just generating ideas.
Does it also work for technical, engineering or IT teams?
Yes. The exercises do not require artistic skills, they train a behavioural reflex (deferring judgement, building on another person's idea), just as useful in sprint planning as in a marketing meeting.
How long until you see an effect on the ideas proposed in the team?
The reflex of not immediately rejecting an idea is felt from the first meeting after the workshop. To become a stable habit, periodic repetition helps, not a single isolated session.
What does this workshop do differently from a classic design thinking session?
Design thinking gives you a process to follow; improvisation works on the behaviour behind the process: why people do not propose ideas, even when the process asks them to.